Effective April, 1st 2015
Your privacy is important to us. To better protect your privacy, we provide this notice explaining our information practices and the choices you can make about the collection and use of the personal information you submit on web pages or for services where this policy is posted.
The Information We Collect
RegistrationOn web site(s), application(s) and services ("Services"), you can read critic and user reviews, rate movies, review movies, create watched list, rank movies, movie showtime, or otherwise express an opinion, subscribe to one of our services such as our online newsletters, or participate in our online forums or communities. In the course of using the Services, we ask you to create an account by providing us with certain personally identifiable information that can be used to contact or identify you, as well as to administer your account. The types of personally identifiable information that may be collected include: name, address, e-mail address, password, date of birth, gender, picture, location, and information about your interests in and use of various products, programs, and services.
Information about others/inviting friendsYou also can submit information about other people. For example, you might submit a person's name and e-mail address to share content or recommendations. Some of our Services also allow you to invite your friends to join our services and to connect with you through social media features. Inviting friends is always optional. To do so, you may provide their contact information or may enter your log-in credentials to import email addresses from your address book from other sites that support such functionality (e.g., Yahoo! and Gmail). You select the friends you want to invite to share in this experience.
Information from other sources/social networking sitesYou can also engage with our content, such as video, games, applications, and other offerings, on or through (1) third-party social networking sites, such as Facebook, (2) third-party social media plug-ins and applications, and (3) our social media plug-ins and applications that may be available through third-party sites or our Services. You may also choose to link your account with us to third party social networking sites. When you link your account or engage with our content on or through third party social networking sites, social media plug-ins or applications, you may allow us to have ongoing access to certain information from your social media profile (e.g., name, e-mail address, photo, gender, birthday, location, your list of friends, people you follow and/or who follow you, the posts or the 'likes' you make). We may also maintain non-personally identifiable information (e.g., content viewed, game performance, high scores, and information about advertisements within the content you have been shown or may have clicked on, etc.) from your interaction with our content.
Instant Personalization on CinimiAt some of our Services, we enable a feature that allows you to instantly personalize your experience using Facebook's Instant Personalization. Instant Personalization lets you bring your friends and movie interests with you as you explore our Services where we have this feature enabled. To use this feature, you must have a Facebook account, be signed in, and ensure Instant Personalization is turned on in your Facebook privacy settings. Once enabled, Instant Personalization will provide the Service using this feature with the public information you make available from your Facebook account. For example, you may see your first name, profile picture, and your friends' reviews the next time you access Cinimi.
You can turn off Instant Personalization at any time by going to the privacy settings of your Facebook account and disabling the feature or by logging out on the Cinimi site. To learn more about Facebook's Instant Personalization, click here.
Information collection from mobile devicesIf you access our Services on your mobile telephone or other mobile device, we also collect your unique device identifier and may collect location information. We also may collect your telephone number and other information you choose to provide, such as username or e-mail address (e.g., to receive updates about movies and other content).
Technical and usage informationWe also may obtain certain technical information when you use our Services, such as the type of browser you are using (e.g., Chrome, Firefox, Internet Explorer), the type of operating system you are using (e.g., Windows 7, Mac OS, iOS, and Android), and the name of your Internet service provider or mobile carrier.
How We Use the Information
We use the information you provide about yourself to fulfill your requests for our products, programs, and services, to respond to your inquiries about our offerings, and to offer you other products, programs or services that we believe may be of interest to you. We use this information to communicate with you, such as to notify you when you have won one of our contests or when we make changes to our user agreements, to fulfill a request by you for an online newsletter, to confirm purchases you have made through our Services, or to contact you about your account with us.
We use the information that you provide about others to enable us to send them your invitations, gifts or offers. From time to time, we also may use this information to offer our products, programs, or services to them
The information we collect in connection with our online forums and communities is used to provide an interactive experience. We use this information to facilitate participation in these online forums and communities and, from time to time, to offer you products, programs, or services.
If you choose to submit content for publication, we may publish your screen name and other information you have provided to us.
When you access our Services on a mobile device, we may use the information collected to enable you to do things like watch trailers and video clips; get entertainment news and updates; get information about movies or TV shows (e.g., find show times for theaters near you); buy movie tickets; play games; follow blogs; and read critic and user reviews. We may also use this information to offer you products and services we believe may be of interest to you and otherwise tailor your experience
We use the non-personally identifiable information that we collect to improve the design and content of our Services and to enable us to personalize your experience with our Services. We also may use this information in the aggregate to analyze usage of our Services, as well as for us and for other partners to offer you products, programs, or services.
Information Sharing and Disclosure
We may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of service, or as otherwise required by law. In addition, we may transfer information about you if we or one of our business units are acquired by, sold to, or merged with another company.
Our agents and contractors may have access to personally identifiable information to help carry out the services they are performing for us.
We may, on occasion, combine information we receive from you with outside records to enhance our ability to market to you those products or services that may be of interest to you. We provide you with an opportunity to express your preferences with respect to receiving information about products and services from us and selected third parties when you interact with us. If you ever decide in the future that you would like to update these preferences, you may log into your account if you have created one with us, you can follow the "unsubscribe" instructions provided on any marketing e-mail you receive from us, or you may send us an email at firstname.lastname@example.org and we will edit your preferences accordingly.
Information Sharing and Disclosure
Some of our Services contain links to or integrations with other sites (e.g., Facebook, Twitter, Google+) whose information practices may be different than ours. Visitors should consult the other sites' or services' privacy policies before submitting any information, as we have no control over information that is submitted to, or collected by, these third parties.
We sometimes may offer content or programs (e.g., contests, sweepstakes, promotions, games, applications or social network integrations) that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the activity. We have no control over these third parties' use of this information. Our Services will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.
At some of our Services, reputable third parties may present or serve the advertisements, provide us with data collection, reporting, ad response measurement, site analytics, as well as assist with delivery of relevant marketing messages and advertisements. These third parties may view, edit, or set their own cookies. The use of these technologies by these third parties is subject to their own privacy policies and is not covered by this privacy statement. For more information about third party ad servers at our Services and your ability to opt-out of targeted advertising from such third parties, visit the Network Advertising Initiative and/or Self-Regulatory Program for Online Behavioral Advertising. Please note that opting-out through these programs will stop certain targeted advertising, but will still allow the collection of usage data for some purposes, including research, analytics and internal operations.
Cookies, Do Not Track, and Other Technical Information
We, our third party service providers, and our partners may send "cookies" to your computer or use similar technologies to enhance your experience with our Services. "Cookies" are files that can identify you as a unique customer and store your personal preferences as well as technical information (including click through and click stream data). Cookies manage and measure the performance of advertisements displayed on or delivered by or through us and/or other networks or sites. Cookies can either be permanent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).
Some of our Services may use locally stored objects (sometimes referred to as "Flash cookies") to provide certain content, such as video on demand, video clips, or animation. Adobe's Flash player (and similar applications) use this technology to remember settings, preferences, and usage similar to browser cookies. Flash cookies are not managed through your web browser, but you can access your Flash management tools from Adobe's website.
We may also use "web beacons" that monitor your use of our Services. Web beacons (or Web bugs) are small strings of code that provide a method for delivering a graphic image on a Web page for the purpose of transferring data, such as the IP (Internet Protocol) address of the computer that downloaded the page on which the web beacon appears, the URL (Uniform Resource Locator) of the page on which the web beacon appears, the time the page containing the Web beacon was viewed, the types of browser that fetched the web beacon and the identification number of any cookie on the computer previously placed by that server
When we correspond with you via HTML capable e-mail, web beacons let us know whether you received and opened our e-mail. On their own, cookies or Web beacons do not contain or reveal any personally identifiable information. However, if you choose to furnish personally identifiable information, this information can be linked to the data stored in the cookies/Web beacons.
Our Commitment to Security
We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.
How You Can Access, Correct, or Make Choices about Information
If you have downloaded one of our apps, you can access and change user settings, such as turning off location functionality, from the options/settings menu on your device. If you no longer wish to have any information collected by one of our mobile applications, you may uninstall the app. Methods for uninstalling will vary depending on your device. To uninstall one of our apps, please use the application manager provided with your device or consult your device manual.
To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.
California Residents – Your California Privacy Rights
If you are a California resident, you may request information about our practices related to disclosing your personal information to certain third parties and/or opt-out of our sharing of your information with unaffiliated third parties for the third parties direct marketing purposes. Please send your request (along with your full name, email address, postal address, and the subject line labeled “Your California Privacy Rights” by email at email@example.com.
Notification Regarding Updates
From time to time, we may update this privacy notice. We will notify you about material changes in the way we treat personally identifiable information by placing a notice on our site or by sending you an email message. We encourage you to periodically check back and review this policy so that you know our current privacy practices.